The National Chicken Council's Artificial Intelligence (AI) Search campaign won the Silver Award for "Best Use of New Technology in Communications Measurement " at the International Association for the Measurement and Evaluation of Communications (AMEC) Awards recently in London. Others included in the category included companies such as Microsoft, UBS and Novartis.
As artificial intelligence redefines online search, NCC partnered with Ketchum to secure and expand our credibility in Google's Al overview results across priority educational topics, including food safety, avian influenza, health and nutrition, poultry line speeds and contract chicken farming. We conducted a pioneering, data-driven analysis to benchmark our Al search presence, uncovered critical gaps, and developed a roadmap for optimizing content in a rapidly evolving search landscape. Through advanced search gap analysis, structured data recommendations, and agile content strategy, NCC is positioned as an authoritative voice for consumers and policymakers alike. This innovative approach ensures that our mission and content remain discoverable and relevant, meeting audiences where digital discovery now begins.
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