Dr. Matilde Alfonso, Vice President of Sales, Technical Service and Quality Care at Cobb, recently spoke to The Poultry Site’s Sarah Mikesell about Cobb's quality care team and how the Cobb800 fits into the portfolio.
New Cobb800 genetics, backed by global technical support and rigorous quality care, are designed to help meet rising demand for affordable poultry protein
What does the tagline “Breeding Excellence, Feeding the World” represent at Cobb?
This statement reflects the core purpose that drives Cobb. Every initiative within the organization is focused on providing affordable protein to help feed millions of people worldwide. Cobb’s role in supporting global access to affordable poultry protein is significant, and it is the reason the company invests in genetic selection, research, and continuous innovation.
Cobb’s sales and technical service team are well known around the world. Why are these teams so important for your customers?
These teams do more than represent Cobb; they serve as the critical connection between customer needs and the solutions Cobb can provide to support customer success. Their work requires a deep understanding of customer priorities, as well as the ability to identify the most effective technical and commercial support available.
The poultry industry operates in a constantly evolving environment, as demonstrated by challenges such as highly pathogenic avian influenza (HPAI) and the continued growth of the global population. It is essential for Cobb to remain closely informed of market and field conditions, and the sales and technical service teams provide that critical interface. Through their insights, Cobb can leverage research, development, and genetic expertise to deliver meaningful solutions and value to customers.
You are responsible for Cobb's quality care team. Tell me more about why this team is so important for your customers?
The quality care team plays an essential role in ensuring that supply chain requirements are consistently met. Strong disease control, biosecurity, and flock health programs are fundamental to effective supply chain management and to Cobb’s ability to support global food production. The quality assurance function is therefore a critical component of the business and central to Cobb’s commitment to customers.
Can you tell me more about the Cobb800 that was launched earlier this year?
The Cobb800 represents the outcome of significant effort across research, genetic selection, technology, and field validation. Technical experts have closely monitored the bird under field conditions, evaluated performance, and identified the management practices required to optimize its potential. The Cobb800 is designed to deliver added value to customers by supporting increased yield output and providing practical solutions aligned with market needs.
What differentiates the Cobb800 in the market, and is this a new addition to Cobb's product portfolio?
The Cobb800 is a new addition to Cobb’s portfolio. While the Cobb500 is widely recognized for efficient feed conversion and strong productivity, the Cobb800 is positioned to serve the deboning and yield-focused market, with an emphasis on high-quality breast meat. This product contributes to increased protein availability and represents an important opportunity for global growth as poultry protein demand continues to rise.
Is the Cobb800 specific to a region or is it a global product?
Although the Cobb800 has been strongly represented in the United States, it is a global product. It is gaining notable interest in South America and Asia, and Cobb is continuing to establish and expand its global presence for this product.
What is Cobb working on next? What should customers be excited for?
Cobb is bringing together the technology developed in recent years with its deep internal expertise in breeding and selection to deliver greater value to customers. The company’s researchers, geneticists, field experts, production teams, and quality assurance teams all play an important role in translating these capabilities into reliable supply, strong performance, and continued customer support.
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